Coca-Cola seems to get everywhere in developing countries, yet essential medicines don't. Why?
ColaLife uses the same principles and networks that Coca-Cola and other commodity producers use, to open up private sector supply chains for simple medicines.
In developing countries, 1 in 8 children die before their fifth birthday and the second biggest killer is diarrhoea. Most forms of diarrhoea can be treated simply and cheaply in the home and most communities have a shop. The large majority do not have a well-stocked health centre.
We have designed an award-winning diarrhoea treatment kit that care-givers want. During our first trial we sold 26,000 kits into remote rural areas and the percentage of children receiving the recommended treatment for diarrhoea went up from less that 1% to 45%. We are now moving to national scale-up as quickly as funding will allow.
Most care-givers can afford our Kit Yamoyo anti-diarrhoea but some cannot. We help those that can't by giving them a discount voucher. This makes the kits affordable to everyone while supporting local retailers and not undermining them.
What To Bring
We don't give presents to our beneficiaries but we often need things for the project to be hand carried from the UK. Please contact [email protected] before you travel.
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